Awareness given on the importance and implementation of the concept of rebranding

The Dire Dawa Administration Mayor’s Office provided awareness on the importance and implementation of the concept of rebranding to the Institution’s staff and other Accountable Institutions.

The Dire Dawa Administration Mayor’s Office, taking advantage of the opportunity presented by our country and the new phase of our Administration, to take a look at the main framework and focus areas of the newly formed concept of Rebranding. Recommendations to encourage existing directorates and keep the results institutionalized.

Awareness raising was provided to the staff of the institution as well as to the affected institutions as a consensus was reached on the importance and implementation of the concept of Rebranding in order to encourage the directorates at the service delivery level and sustain the results.

In his opening remarks, the Dire Dawa Administration Mayor’s Office Head, Gebeyew Tilahun, said that public servants can only effectively implement the government’s policies, programs and missions if there are public servants who are fully aware of the government’s development, good governance and democracy.

He also said that we should not only play its role in overcoming the current crisis in the country but also serve the people honestly and sincerely.